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Business Lesson Plan
If You Build It, Investors Will Come
Author: Mike Elia
When you begin to write your business plan or a section within it, you probably ask yourself, "What should I talk about? What key points should I bring out that are important to potential investors?"
The best way to answer these questions is to put your business plan trial. That's right. Think of your potential investors as the jury and you as the defense attorney. You must prove to the jury - beyond a reasonable doubt - why they should invest in your business plan. At stake is a life or death sentence for your business venture. Your job is to come up with all the evidence and present it in a way the jury believes you.
Yet, if you look at the way most business owners and entrepreneurs prepare their busi...
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